Joss Barnes

Joss Barnes

Founder of Twisted Spire Digital Media.
joss@twistedspire.co.uk

5 critical reasons why you should switch your website to WordPress in 2022

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In this article, we will share 5 critical reasons why you should be using WordPress for your website rather than most other website builders and why your most successful competitors are already using WordPress for their own websites.

When scouting out new prospects, potential future customers, I review their current online situation with a deep dive into their current website and note any flaws which I find, is there asking myself “is there anything critically wrong? are they currently getting good service? Is there anything that I can provide them which they are not currently getting?’. If there’s scope for adding value to their existing online goals and efforts, an approach is often made to discover if they are a right fit for me – not all customers make good customers and I am rather selective when taking on new customers, keeping in mind the 80/20 rule.

Continue reading and discover why I think it is time for you to switch your website to WordPress in 2022.

switch your website to wordpress in 2022

Looks great and is easy to navigate

We all love our own websites, especially if you have designed them yourself, a sense of ownership and protection over our creativity. We all think our websites look great, similar to how every parent looks at their newborn child with awe and affection. To everyone else, it looks just like any other clunky website or potato.

A website should attract your customers’ attention instantly. If you fail this primary task within the first couple of seconds or less – then you have lost them. 

Consider this: The average human attention span is now shorter than a goldfish’s. A recent study found that the average human attention span has fallen from 12 seconds in 2000 to eight seconds today. It is reported that goldfish have a 9-second attention span.

Suppose for a moment that the first thing a potential customer sees is a clunky website with rubbish blurred images taken on a mobile phone and important website navigation points in unusual places such as the logo on the right-hand side, and the menu on the left-hand side – slight difference, but it will throw many website visitors off. Mismatched fonts, spacing and borders or looking like something that’s dropped into their Google search results from the 1990s. How long do you think they will stay to see what you are offering?

Take a look at your competitors’ websites and compare them against yours. Who’s got the best shop window display? Because importantly, that’s all a website is for most businesses – an electronic shop window instantly accessible to anyone in the world. Who’s going to get the most customers walking in through their door and making a purchase? You?… or them?

It is incredible how often I come across a business website that is quite frankly seeping lost business at the seams during the reviews. Customers are pouring away because, as we all know, ‘FIRST IMPRESSIONS COUNT. Yet, so many people forget about their ultimate and most important marketing tool at their disposal – the website.

So, why WordPress, you may ask? In this article, we will share 5 critical reasons why you should be using WordPress and why your most successful competitors are already using WordPress. 

Suppose you think that WordPress is just for small businesses. What if I said Time Magazine, Facebook, The Walking Dead, Sony, BBC, Disney, Playstation, NASA, Mercedes Benz, Times, Rolling Stones, and so many more use WordPress. 

In fact, According to a recent survey, WordPress powers 32.3% of all websites on the internet. 

So ask yourself, If the big names above can trust and rely on the WordPress platform – shouldn’t you? 

Still not convinced that WordPress is for you? Well, let’s start with these 5 critical reasons why you should switch your website to WordPress in 2022 and see if we can change your mind.

Simple to personalise

The beauty of WordPress is that you don’t need to be a geeky computer programmer to succeed. You don’t even need to know how to write a single line of code to create a brilliant looking website. As a matter of fact, most people start using WordPress without any prior knowledge of designing websites.

For non-techy people, you can choose from thousands of pre-made templates (themes) and customise them to fit your brand. Insert your own colours, wording, pictures and everything and anything else. No matter what type of website you need, a perfect WordPress theme is already out there waiting for you. 

Looking for functionality, something in particular like a booking form, members-only areas, virtually anything else? There’s a plug-in for that (you may hear me say that a few times in this article). 

Just like themes, there are thousands of both free and premium plug-ins already designed and simply waiting for you to drop them into your new website.

Got a Wix website? There’s a plug-in that can zap it over and transform it to a WordPress website. Whatever functionality or design look you are after, WordPress has you covered.

Simple to maintain

Ensuring that your themes, plug-ins and any web-apps are maintained up to date has never been simpler. With full access to the administration dashboard, updates to your theme and plug-ins can be done with a simple click of a button. With a vast majority of plug-ins offering automatic updates, so you don’t even have to worry about updating. Not only that, but you also get an email from WordPress to remind you as and when updates are waiting. 

Why is maintenance essential? Many website owners fail to keep on top of the care of their website, especially if it is a clunky, ancient website that may not be easy to update. A lot of people simply can’t be bothered to do so. So updates are left to one side, which can lead to you being vulnerable or for the website to be inaccessible to viewers online.

why you should be using wordpress

Safe and Secure

A common misconception is that WordPress is not secure and vulnerable to hackers, so let’s dispel that BS from the start. 

WordPress is developed with security in mind. A lot of improvements and continuous improvements have been made since it was launched way back in 2003. Is there a risk? Of course, there is, but no more so than any other website on the internet. 

Unfortunately, there are malicious people out there who want to grab your information and take control of as many websites as possible. Still, as long as you have taken the correct measures to keep them out, you will have little to worry about. 

At Twisted Spire, website security is one of our founding pillars, which is why we do not host or manage any website without the proper security measures in place. To take the stress off our customers, we ensure that their website is secure, providing enhanced security – all for free. 

Still not convinced WordPress is secure? There’s a plug-in for that; in fact, there are loads that can help you prevent brute force attacks or the injection of malware.

switch your website to WordPress in 2022

Built for SEO

Without losing you by saying geeky things like ‘built using standard compliance high-quality code that produces semantic markup‘, let’s just simply say that Google loves WordPress. 

Why? Because it is so simple for the google spiders (bots) to crawl, assemble, and sort all of the information your website contain and display it to the people searching the internet for the very things that your website is offering. 

With many self-building website companies like Wix, Squarespace, GoDaddy, Yell and so on, if you want good basic SEO, you may have to pay for it. In contrast, with WordPress, it’s out of the box and entirely within your control. 

Want to automate a lot of your SEO? Guess what… There’s a plug-in for that. 

A popular plug-in is Yoast, but my favourite has to be Squirrly as it gives you a lot more control, but that may be just the geek in me.

Summery

That just about wraps up my 5 critical reasons why you should switch your website to WordPress in 2022. But if you want any further information feel free to message me directly or read the other articles on this website. 

Remember, no matter what type of website you are looking for, WordPress has you covered from; a simple brochure (shop window) website to a fully versatile high functioning website, even an eCommerce shopping website.

We hope this article answered your question as to why you should switch your website to WordPress in 2022. The 5 listed topics are just the tip of the iceberg and by far not exhaustive with many other reasons why you should change your website to WordPress

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