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A common problem for the majority of the service industry and high-value sales is that online marketing campaigns promoting their goods and services often result in offline purchases. Purchases can be made either on the phone or in-person, which makes it difficult to track the success and failures of the marketing campaign within analytics.
Your home page is the first port of call for your website visitors and potential customers, strategically designed with insight into your target audience.
Having a homepage that makes a great first impression is critical to lowering your bounce rate. The human attention span is in steady decline and at its lowest ever, reducing from twelve seconds in 2000, to approximately seven seconds in 2020.