What are local Citations, and why are they important?

Citations are online local business listings that contain practical information about a business. This can usually include (but not be limited to) the details contained within your NAP’s template:

  • Address
  • Phone number
  • Description
  • List of services
  • Opening hours
  • Website link

Whilst citations are not links, they can contain a link to the business’s website.

Your NAP’s template can be utilised on many types of sites, including:

  • Online directories
  • Review sites
  • Event sites
  • News and blog sites — otherwise known as ‘citation sites

As citations have local SEO value, they can improve ranking in local search engines such as Google Local / Maps. Search engines like Google compare the data displayed on citation sites with the business data it holds. When there is a high level of data confirmation, it builds confidence in the business’s location and services offered — this can boost the business ranking in local search results.


Use this NAP's template to record your citation progress and login details.

How can Twisted Spire's Citation Builder help?

Citation Builder is a service provided by Twisted Spire, helping businesses take control of their business data online to ensure it is complete, accurate and widely displayed.

Our service allows Twisted Spire to work on your behalf to:

  1. Submit data to create new listings on websites they are not listed on
  2. Claim listings that already exist (and update the data on those listings)
  3. Remove harmful duplicate listings from sites

Manual submissions

Your citations are manually created or updated on the directories and sites we submit to. Each campaign is handled by Twisted Spire, reviewing and approving listings to ensure that the highest quality is maintained at all times. Existing listings are manually claimed, new listings are created and all email verifications are looked after.

Within five days of payment, all submissions are completed. You can select how many sites we manually submit to, and also handpick the sites that are used on a campaign to give you complete control.

Our extensive database contains over 1,500 directories, review sites, and events sites — this includes niche sites for 40 different industries and local sites for a significant number of towns and cities.

To discover more about our pricing, please enquire here.