what if I was to tell you that having to be present on a social network is absolute nonsense.
Would you think I was crazy? After all, don’t I make a living from businesses like yours being on social networks?
Promoting your business on social media is a costly marketing exercise, not so much in monetary value but in time and knowledge.
It merely is not a matter of set up a business page profile, sharing a few posts and inviting your family and friends to like your page, expecting it to go viral overnight bringing instant riches and success.
The only time a business should seriously consider using social media is when they are genuinely committed to investing the time and have a passion for sharing their products and services.