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UTM

Urchin Tracking Module parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics’ predecessor Urchin and, consequently, are supported out-of-the-box by Google Analytics.

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How To Use UTM ‘s: User Guide

Why you should be using UTM codes for all of your marketing campaigns.
Discover why UTMs are essential and how learn how to simply use them to monitor your campaign successes and fails in Google Analytics.