How Much Should A Website Cost?

The most common question a Web Designer gets asked

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Pros and cons of website builders
<b>Joss Barnes</b>

Joss Barnes

DIRECTOR AT TWISTED SPIRE
Entrepreneur and Digital Marketer

“How much will it cost me for a website?” This is how most inbound enquiries start, and the answer is similar each time. How long is a piece of string? Okay, maybe I don’t say that out loud, but in my head, that’s what I’m probably thinking.

Some people when they decide that they need a website for their business automatically discount the idea of hiring a website designer with the pretext that the cost is too high, without even enquiring or doing basic research on the actual price of a website. The truth is, hiring a website designer can be a lot cheaper, less stressful and worth it, than building your own website or using an online website builder like Wix or Yell. Don’t believe me? Then read on.

I’m going to give you a breakdown of standard market prices of things that you NEED to have to have a website.
Below you will find an overview of the pros and cons of building a site yourself and using a web builder such as Wix or Yell, as these are the main favoured options when people focus on price and keeping prices low.

So what exactly is the price of a website? Home, About, Service and Contact Page. No thrills in the way of functionality, just a plane bog-standard website.

Price Break Down

Before we break down the basic fundamental prices involved, you have to keep in mind that these are the approximate prices you would pay if you were developing and designing the website yourself.
Additional costs which you will pay for is the designers time, knowledge and expertise in developing you a site which is both aesthetically pleasing, functional and current.

Cost Price For A Website

When Building Your Own Website
FROM £26 - £45,000
  • Website Domain £0 - 40
  • Website Hosting £6 - 13 (self managed)
  • SSL Certificate £0 - 500
  • Website Template or Theme £0 - 200
  • Ecommerce Functionality £20 -30,000
  • Website Content £0 - 10,000
  • Apps & Integrations £0 -200
  • SEO & Marketing £0 - 4000
approximate

Your Choice

Now you have a price, what are you going to do with it? The answer is relatively simple, you have three options. 

  1. Build it yourself
  2. Use a website builder like Wix
  3. Hire a web designer

Each of the above options has its own pro’s and con’s, and each will give your dramatically different results and future gains and losses. 

Where keeping costs to an absolute minimum is a necessity, then building the site might yourself or using a website builder might be your best option. Be prepared, however, to see your total costs increase as your business and website grows. 

Building the site yourself with WordPress

At Twisted Spire, we build all of our websites in WordPress, this is for both specialisation and security reasons.

Building your own site, it can be haunting, especially if you are new to the complex and technical process. And getting the website right in terms of design can seem never-ending.

Pros and Cons of building it yourself

Pro's

Sure you save a shed load of money, initially.
Would you hire a Baker to build a house? When you go for cheap, you get cheap or in this case a slow, unattractive, unresponsive website which doesn’t work and doesn’t convert customers.

Everyone wants to work at their own pace, being able to work on this project of building your own website at a time and place convenient for you. Being able to organise and prioritise issues as they come, all of which is fantastic… in theory.
If your only spending 30 minutes here and there and not tackling issues in the correct order, continually throwing the disjointed looking site out of spec, then the site will take forever to finish. But hay, at least you can work at your own pace…

Nobody knows your business better than you, how great you are, what you’ve achieved and who your customers are and why they keep coming back to you.

Con's

Yes, knowing your business better than anyone else is a double-edged sword. What makes perfect sense to you may not resonate exactly with your customers. You are the expert in your field, the customer isn’t, which is why they are coming to you in the first place.

You may be the top of the league in your field of work, but that doesn’t make you a professional web designer. Just because a baker can build a wedding cake, doesn’t mean they can build a house.
Web design isn’t just about designing a good looking website, it is about marketing, website design, content creation, sales processes, web development and much more – all of which you pay for when you hire a web designer.

I’ll not lie to you, building a website takes a LOT of time, you can speed things up by using a website builder such as Wix, but you will still spend around 4-8 hours on each page even down that route, twice as much if building out of the box.
So let’s do some simple maths. You want a four-page basic website (Home, About, Services and Contact Page), add a couple of more pages for your legally required privacy policy, and any terms & Conditions you may have and any say one landing page. Your four-page website has already grown to six to seven pages. Times that by a conservative 6 hours per page and then times that by what your time is worth on an hourly basis.
So, how much can you spend on building your own website and not focusing on your own business before you have actually wasted money on what was supposed to be a cheap solution?

is-it-cheap-to-build-a-website

Using A Website Builder

When using a web builder, the process is straight forward, you input your data, select a premade design and boom you have a website. Simple right?

Just you wait until the hidden costs start to roll in.

Website builders are made to be cheap and easy. Mainly because you forego the need to consider certain vital elements such as: how it is going to be structured, what image sizes you upload, what page titles you will use, the header text for each page, the calls to action that appear in search engine results (SERPs) as well as conversion optimisation.

And let’s not get started on utilising Google Analytics which simply is a must for all sites.

Buy cheap, get cheap. Looks good on the outside but cracks are appearing on the inside.

But that’s not all. You’ve got a pretty looking website, it’s only cost you a couple of hundred quid from Wix, unfortunately for you, it is going to be difficult for new customers to ever see the website.

Read The Small Print

A website only makes up a fraction of the things which Google is looking for when deciding where to place you in its search engines. Will you be on page 1, 3, 600 who knows, but with poor website structure (which you have already foregone), on-page SEO and off-page SEO, backlinks, listings, citations, your website is going to fall short.

The most important thing you need to be aware off when choosing to use a website builder, is knowing that they will host your website, and although it is technically YOUR website, you have paid for it, after all, but you do not actually own it. If and when you outgrow your website, decide to move it else whereas you have realised the costs are ridiculous and the quality isn’t as good as it seems, then I’m afraid you will be starting from scratch as you can not easily migrate your website away…. If at all!

If you just want a web presence, not bothered about where you end up in the search engines, then an online builder is the right choice for you. They do look good and will serve you well – and a whole less hassle than building it yourself.

However, if you think that you may one day outgrow the web builder or need to overhaul your site, then make sure you factor in that future potential cost of starting from scratch.

are-web-builders-amy-good

Conclusion

There you have it folks, information on how much a website should cost. You now have the choice to decide which route to take, and the approximate costs for a basic website.

When people are looking for a new website, often they automatically strike out the hiring of a website designer based on the assumption of a high price, which is a false economy.

Here At Twisted Spire, we have tried to overcome this obstacle by offering different payment packages, helping you to spread the cost into affordable amounts.

If you are looking for a new website for your business, or require an overhaul, then give us a call and see let’s see how much time, effort and money we can save you.

At Twisted Spire, we design your website to incorporate what you want to show the customer, together with what your customer wants to see from you, helping both you and your customer to see the information that they most need, which in turn helps to convert viewers into buyers.

Contact Twisted Spire today for your next web design.

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