What Makes A Good Keyword
Four quick simple ways to get keywords used by your customers
What makes a good keyword?.. You hear it all the time, you’re even kind of sure what they are talking about – Yet for some reason, you still only get mediocre results. Could this be because you are using single-word keywords rather than long-tail keyphrases?
An interesting post on LinkedIn recently by Neil Maycock, an SEO specialist based in Sheffield, clearly explained why you shouldn’t use single-word keywords, which I’ve shared below. If like me you find SEO fascinating, then I recommend you give Neil a follow. (Whilst you are there, give me a follow too).
The simple definition of ‘what is a keyword’ from yourdictionary.com is simply “A significant word, or a word used to find information when researching.” – So, for your business to be found on the web, you want to include specific words, or a string of phrase which best describes your business.
So, what makes a good keyword? Say I wanted to push this month my website design services for new businesses, I need to discover what search terms new businesses may be entering into the search bar, what is the new business asking?. For example, they may be searching for ‘How much does it cost to design a website?’ or ‘how much should a basic website cost?’.
Finding out what makes a good keyword for your own business is relatively simple and you may be surprised that you already have the answers…
1. Your Email Inbox
That’s right, check your emails or messenger logs, any method which you connect with your customers, especially new customers. How are they describing their pain points? What language are they using to describe your goods and services? What questions are they asking you? If I was a betting man, I would wager that the exact phrase they used to ask you a question is what they type into the search bar.
2. People Around You
Ask the people around you, how are they describing your services? Ask them directly to come up with some keywords. Great with staff members or even family members and friends to roll play, open up the floor to suggestions.
3. Social Media
Social Media offers a shed load of opportunity for discovering keywords. Check the comments and reply’s to your posts, join groups around your services, find out whats trending, which hashtags are popular. Look at not only what people are asking, but HOW they are asking it.
4. Keyword Finders
Last but not least, old faithful, Google Keyword Planner.
When it comes to keyword finders, my latest favourite is ‘alsoasked.com’ by Candour, simply type in your standard keyword and BOOM – You get a comprehensive map of all the other questions “people also ask”.
A common problem for the majority of the service industry and high-value sales is that online marketing campaigns promoting their goods and services often result in offline purchases. Purchases can be made either on the phone or in-person, which makes it difficult to track the success and failures of the marketing campaign within analytics.