Your Website's 'Home' Page
Only Needs These 5 Things

A great homepage is about more than artful design.

Your home page is the first port of call for your website visitors and potential customers, strategically designed with insight into your target audience.

Having a homepage that makes a great first impression is critical to lowering your bounce rate. The human attention span in steady decline and at its lowest ever, reducing from twelve seconds in 2000, to approximately seven seconds in 2020.

When designing your home page, consider what your website visitor is going to see as a first impression. 

Bounce Rate

bounce rate scale
Bounce Rate

A high bounce rate indicates your web-page needs improvement to capture your audience's attention.

1. What is the purpose of your website?

Your website is the most vital part of your entire marketing campaign, out on display for the whole world to view wherever they are. You have only one chance to get your marketing message across to future potential clients, so make it clear and concise, explaining who you are and what you do.

On your homepage, keep the word count low, no more than 100-250 words. The aim is to get potential customers to remain on your site and engage with it, compelling visitors to dig deeper.

Giving viewers everything they may need serving on a platter from page one, and they will take what they want and bounce.

Use your other pages to be more wordy and precise about your goods and services.

2. Clear and Easy Navigation

Humans are simple creatures of habit, which is why your website shouldn’t deviate from the norm when it comes to standard web design conventions. Certain things should be in specific areas which will help your visitors to move smoothly through your site. If a website visitor is unable to go directly from A to B, then they will find another place where they can.

As a rule of thumb, maintain your hierarchy structure so that all information should be no more than 2 to 3 steps from the home page.

3. Contact Information

Make sure you are contactable easily. Your email and or telephone number contained within the header and always prominent as the viewer navigates your site. Make sure the contact details are clickable which opens the email browser on a new page, automatically populating your email address into the ‘Send To’ box.

Also, include your contact details into the footer as this is where many views automatically scroll down too when quickly looking for contact details.

4. Networking

Do you use social media? Include links to your social media channels so that customers can connect and engage with you offsite, make sure any links open to new pages.

Tip: Install the Facebook Pixel to help you track conversions from Facebook ads, optimise ads, build targeted audiences for future ads and remarket to people who have already taken some action on your website.

5. Images

A picture is worth a thousand words.

Well-chosen stock images will make do, but often they can be spotted a mile away. There is no substitution for originality, more so in the choose images as it gives your site an instant personality. Investing in some well-chosen imagery is recommended and have professional profile photographs, which will attract your potential customers, attention and time.

mailing envelope
Stay up-to-date!
Get insights and tips from experts